melissa b. derecola - resume

Employment Experience:
Nova Medical & Urgent Care Center, Inc.
Ashburn, Virginia

Marketing Director
February 2005 - November 2011
Responsible for all marketing, press relations and advertising for the multiple business divisions -- Nova Medical Group, Nova Urgent Care and The Medical Spa at Nova. Work independently and report directly to the CEO. Continue to expand the position for the organization, which didn't exist prior to my joining the company.
  •  Design and implement print materials including brochures, posters and direct mail pieces
  •  Update and maintain pre-designed Web pages and email templates
  •  Create internal and external marketing plans and promotions
  •  Create copy for brochures, websites, enewsletters and client correspondence
  •  Plan private promotional events and oversee logistics for community celebrations
  •  Function as Assistant Spa Manager when needed
  •  Work with external PR agencies to promote the company
  •  Attend health fairs and other relevant events as a company representative, network with vendors
  •  Create yearly advertising plans
Marketing Solutions
Fairfax, Virginia

Creative Director
December 2003 - February 2005
Responsible for all the tasks of a marketing coordinator, in addition to the work of a manager.
  •  Interviewed potential employees
  •  Trained new staff
  •  Created and mediated educational meetings
  •  Approved the work of marketing coordinators
  •  Wrote staff guidelines and policies
Marketing Coordinator
April 2001 - December 2003
Responsible for all aspects of managing three client accounts. Communicated one-on-one with my clients to create their individual marketing plans and to put them into production.
  •  Designed product packaging, gift certificates and other printed materials
  •  Requested pricing quotes for printing projects
  •  Worked with printers to facilitate projects
  •  Wrote articles for national trade publications
  •  Created copy for brochures, advertising and other marketing materials
  •  Interviewed clients, staff and event participants
  •  Created marketing plans and promotions
  •  Worked with clients to put marketing programs into action, including business-to-business and holiday programs
  •  Worked with advertising vendors
  •  Organized special events including client appreciation and Photography sessions
  •  Wrote and mailed press releases
  •  Contacted editors about article ideas
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Education:

George Mason University
Fairfax, Virginia
January 2011 - Present
MA in Art History

Philadelphia University
Philadelphia, Pennsylvania
September 1996 - May 2000
BS in Graphic Design Communications


Computer Skills:

Primarily PC based software including Adobe CS3 Illustrator, Photoshop, InDesign and Dreamweaver, Quark Express, Microsoft Word, Excel and PowerPoint

  resume